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Digital Experiences—Do You Know What Consumers Really Want?
Digital Experiences—Do You Know What Consumers Want? Our benchmarking service covering digital experience innovation is open now. Click here to participate. You will receive a custom report and...
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Top 6 Data Visualization Platforms for 2016 Live Election Coverage
It seems that each election cycle brings us closer and closer to data. The 2016 Presidential Election coverage was drastically different from that of 2012—with a greater focus on the numbers before,...
View ArticleStop Tailoring to Customers’ Needs
95% of marketers say “tailoring to diverse stakeholders” is a top priority for their organization. That’s no surprise given that 78% of suppliers also report bigger customer buying teams. And our...
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Moneyball for Marketers
The PhDs are hired, the software installed, the data collected and the rest of the company waits eagerly for profit to climb – why shouldn’t it, now that we have advanced analytics? Why can’t we hit a...
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The Secret to Pinterest Success
What happens when social networks stop being so damn social? So, it’s 2014, and we’re in what I’d call the third wave of the social networking craze. First, we had networks like Friendster, MySpace,...
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Zipcar and Customer Loyalty
As the economic recovery continues to take hold, marketers are seeing a huge opportunity to capture the mindshare of consumers coming out from under the recessionary cloud. To be sure – consumer habits...
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Bursting the Big Data Hype Bubble
In the last few years, there’s certainly been no shortage of hype and hyperbole around the possibilities of “big data” – particularly in its ability to fuel “real-time” marketing. But what’s clear is...
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4 New Year’s Resolutions for Marketers
Ah, New Year’s – the time when we step back, reassess, and resolve to do better in the coming 365 days. Most New Year’s resolutions are pretty predictable – stop smoking, lose 20 pounds, finally set up...
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What Zappos Learned from Netflix
(this is a guest post from Anastasia Milgramm of the Customer Contact Leadership Council, MLC’s sister program for customer care organizations. We thought our audience of marketers would like it,...
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The Legacy of Steve Jobs
(For the second anniversary of Steve Jobs’ death, we’re re-running this post we originally featured two years ago. Enjoy.) It’s been a week since Apple’s co-founder and former CEO Steve Jobs passed...
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5 Reasons Your Social Media Efforts Fail
With social media an increasing part of budgets and mindshare in most marketing organizations, we thought we’d do a quick run-down of some of the biggest ways corporate social media efforts fail. What...
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FedEx Shows – No Pain, No Gain
Picture this – you have a great product, and you’re pitching it to a client. You talk about how your product will help their business grow. And just as you speak, the client throws back a number of...
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5 Fresh Ideas for Reducing Customer Churn
Customer churn is a perennial problem, particularly for those in service and utility businesses. When it comes to solutions, it’s easy to get into an internal rut. Practices, processes and metrics...
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iPads: Changing the Sales Game
B2B marketers and sales enablement teams are constantly looking for new and compelling ways to equip their sales force to better service customers. Many sales organizations are experimenting with...
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Why Reps Struggle to Close the Sale
Note to MLC members – this is a guest post from Taylor Mitchell of the Sales Leadership Council, our sister program for heads of sales. We thought the information here might be interesting for B2B...
View ArticleThe Promise and Peril of Sentiment Analysis
Most of the data I deal with day-to-day are numerical: data used to churn out key drivers, benchmarks and segments. But there’re plenty of data out there that aren’t numbers and call for a completely...
View ArticleThe Promise and Peril of Sentiment Analysis
Most of the data I deal with day-to-day are numerical: data used to churn out key drivers, benchmarks and segments. But there’re plenty of data out there that aren’t numbers and call for a completely...
View ArticleHow to Change the Way Your Customers Think
What is the essence of a commercial interaction? You know, the stuff we call sales pitches, marketing communications, branding, and the like. Here’s what we’d suggest: fundamentally, every commercial...
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Developing Commercial Insight Skills
We’ve said before that disrupting customers’ learning with insight is the key to changing their purchase process. Disrupting customers with information about how your product can fix a problem they...
View ArticleHow Intel Taught with Mobile Games
(by Nicole Barbuto) Few people have the talent to make learning fun, but Intel mastered the art of educating through entertainment with their Visibly Smart campaign. The market for processors is...
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